There are dozens of different types of online advertising available to businesses. Perhaps the most popular type is PPC (paid per click) ads. The reason why such ads are so popular is that you only pay if a person actually clicks on your ad and visits your website. This is in contrast to various other types of ads where you have to pay for every impression regardless of whether the web surfer interacts with your ad.
Useful advice from scott.services that when it comes to buying PPC ads, proper reporting is very important. You need to be able to track your ads accurately and analyze the results. Without good PPC reporting, you will find it difficult to find out which type ads provide the best results. It is only through constant monitoring and analyzing that you can improve the rate of return you get from your marketing budget. Businesses that invest in adverts without any type of tracking in place generally spend too much money and see poor results.
Fortunately, Google offers businesses a great interface to monitor their ads and track results. In addition, the keyword tool can help you to see how much competition each keyword has and how much you can expect to pay for clicks on ads targeting each word. If a keyword has too much competition, you might want to focus on long tail keywords, so you can avoid blowing your marketing budget by spending over $10 on each website visitor.
There are many third parties offering PPC reporting software that links to data from Facebook, YouTube, and Google, allowing you to track, analyze and modify your ads across multiple platforms in one place. Before you pay for any software, however, it’s important to check out ratings from current users and consider taking advantage of any free trial periods.